EdenTree Investment Management wanted to do things differently with their community investment programme. As a socially responsible investor, they were keen to focus on hard-hitting issues that often get overlooked, and for staff to have a say on which groups were funded.
By partnering with LCF, EdenTree were able to set up the EdenTree Community Investment Fund, focusing on youth education around sex and relationships, as well as human trafficking and modern slavery.
After a final staff vote, EdenTree made a three-year commitment (worth £40,000 a year) to Futures Theatre, enabling them to fund ‘Underwater Love’, a production to raise awareness of the negative consequences of sharing sexual imagery and help young people to identify abusive behaviour.
Through their partnership with LCF, EdenTree have also been able to support other smaller projects on issues their staff care about. This year the EdenTree Community Investment Fund awarded £10,000 to Street Talk, who provide a counselling service for women trapped in street-based prostitution, as well as women who have been the victims of trafficking.
We are proud to be partnering with The London community Foundation to support two fantastic and worthy groups, who are both working in challenging areas and focusing on some of the most marginalised young people in London. Futures Theatre is an established and experienced group, which has achieved remarkable results over the last 13 years. We look forward to supporting the group over the long-term in its ambitions to develop its production of ‘Underwater Love’, to reach even more young people at risk from an issue facilitated by technology and social media, and which is typically underestimated by our society today.Neville White, Head of SRI Policy & Research, EdenTree