Creating connections and doubling impact

By Becky Crosweller

The Posh Club has made me feel alive again.
Attendee, the Posh Club


In early 2018 we launched Connect London – an initiative aimed at tackling one of London’s most pressing issues, loneliness.

An issue that doesn’t discriminate, with Londoners of all ages and backgrounds affected, loneliness comes at a huge cost.

And with the Government releasing their first loneliness strategy in October and appointing a Minister for Loneliness in January, it’s an issue that’s very much on the agenda.

A community-driven response

We know that there are many community organisations across London tackling loneliness in ingenious ways. Last year alone, we made hundreds of grants to community groups addressing wellbeing and social cohesion.

  • Nearly 17,000 people said their physical, mental or emotional wellbeing had improved as a result of projects we supported
  • Over 30,000 people participated in community activities as a result of our funding

So, our aim through Connect London is to help organisations who share our goal of tackling loneliness and improving wellbeing in the capital; have great community links and demand for services and have a great business models with potential to grow to expand their vital services so more Londoners can benefit from their work.

GoodGym2.jpg#asset:9167

Good Gym volunteers

Connecting people, changing lives

We identified four charities tackling loneliness in different ways across the city who are maximising opportunities for communities to connect:

The Bike Project – Tackle social isolation and mobility issues for refugees and asylum seekers by fixing up second-hand bikes and donating them.

GoodGym – is a community of runners looking to get fit and make a different in their local communities at the same time with the aim of increasing fitness, improving community cohesion and tackling social isolation in older people.

The Posh Club – Duckie runs ‘The Posh Club’, a weekly glamorous social and entertainment club for adults over 60 who are experiencing, or at risk of, social isolation. Styled as a tongue-in-cheek- ‘posh’ 1940’s afternoon tea, the elegant elders in attendance are treated to cabaret acts, waiters in black tie, vintage crockery and decorations.

Trees for Cities – aim to deliver community-led tree planning and greening initiatives to grow stronger communities, enhance urban spaces and improve health and happiness in the parts of the cities that need it most.

People not only join GoodGym to exercise and do good for the community, they join to connect. What we’ve realised over the past few years is that sense of connection is something that unites both the older people we visit and the runners who do it; we all want that sense of belonging and meaning that comes from connecting meaningfully with others.
GoodGym

Why get involved?

Connect London will offer a comprehensive package of support, including core funding and peer to peer networking, to our four partner charities.

If you’d like to get involved in helping increase the reach and impact of these organisations, connecting more people and changing lives – we can offer:

  • Project visits
  • Volunteering and engagement opportunities for companies
  • 100% match funded donation

Double your impact

We know that maximising the difference your support makes is key to any successful partnership. That’s why for every £1 you donate towards Connect London, The London Community Foundation (LCF) will match is with another £1, doubling the impact you can have.

This winter, we are aiming to raise £100,000 towards Connect London, matched pound for pound by LCF to channel into the community-based organisations identified above addressing wellbeing and isolation in London.

To find out more about our offer to supporters of Connect London, please get in touch with becky.crosweller@londoncf.org.uk (tel. 0207 582 5117).